Let’s be practical, shall we? A for-profit business is all about serving a customer while making a profit.
Most starting businesses are not profitable because they have no control over their costs and don’t have a profitable business model that makes their business operations in a systematic and cohesive way.
This will make the small business drown in its costs while having no predictable, consistent, or recurring source of revenue.
In this course, you will learn how to solve this frustrating and business murdering problem, regardless if you want to kick-start a new business with no existing experience or want to optimize and maximize your existing business for profitability.
In this course you will learn:
HOW – TO POSITION YOUR BRAND TO PROFITABLE CUSTOMERS:
Business is mostly about a precise positioning of your brand toward a specific group of profitable customers; that means you need first to understand your audience wants, frustration, and the motivation of why they buy stuff in the first place, then position your offer and brand communication to attract that group of customers.
HOW – TO DESIGN A ROBUST AND PROFITABLE UNIQUE SELLING PROPOSITION (USP):
To design an attractive and profitable, unique selling proposition, you need to think like a customer, not like a business owner.
In this course, we will talk about what customers like and dislike for buying from small business brands, besides I will teach you different methods of how to differentiate your business from your competition, become more competitive and attract more premium customers.
HOW – TO COMPETE WITH PRODUCT DIFFERENTIATION:
Most businesses compete by trying to improve incremental changes in a product, make it a little faster here, a bit better there, nothing noticeable. Worse, some just head straight to hell and compete on price; I call that a strategy of desperation.
In this course, I will show you my simple and easy method of hunting and finding your unique, fresh, marketable, and shareable ideas and products from different cultures, industries, genres, and themes, then combining them with a low investment to come up with new products and ideas that force customers to come, buy and share.
HOW – TO FIND SUPPLIERS:
Suppliers are your business partners. Once you define your customers and research your market, you should be able to form an idea about your solutions and product; this is the time to look for the best suppliers possible.
In this course, we will talk about different suppliers for different suppliers, including print-on-demand, drop-shipping, wholesalers, and private labels.
I will talk you through the cons and pros of each and how to leverage different suppliers to satisfy your customers’ wants, create cost-efficient products, and generate more profit
HOW – TO ANALYZE COST STRUCTURE:
Do you know that tons of small businesses run out of business because they operate at a loss without knowing it?
In this course, I will walk you step by step through a simple and precise method and provide you with the essential tools for structuring your costs, finding your break-even, and do a profitable business.
I will also teach you different methods and techniques for optimizing your business productivity and making it work like a lean and efficient money machine.
Working hours: 09.00-18.00 UTC
